Outline · coming soon
What a fractional CFO does for an e-commerce brand
When a growing Shopify or Amazon brand needs more than a bookkeeper, and what a fractional CFO actually delivers each month.
Article outline. The full article is coming soon. [PLACEHOLDER — write the full draft]
Who this is for
- Founders of Shopify, Amazon and multi-channel brands, roughly $1M–$25M in revenue
- Owners who have a bookkeeper but still can't answer "where did the cash go?"
Outline
1. The three finance jobs: bookkeeper, controller, CFO
- What each role does, in plain English
- Why most growing brands need all three, but not three full-time salaries
2. Signs you've outgrown bookkeeping alone
- Margins you can't explain by channel
- Inventory decisions made on gut feel
- Cash surprises before big purchase orders
- Lenders or investors asking for numbers you don't have
3. What a fractional CFO delivers each month
- Closed books and reliable statements
- A rolling cash forecast
- Margin by channel and SKU
- A standing meeting to turn numbers into decisions
4. How to evaluate a fractional CFO
- E-commerce and inventory experience
- Fixed vs. hourly pricing
- Tools they use (QuickBooks Online, A2X, Synder, Fathom)
- Who you actually talk to
5. Next step
- Link to the Tier Finder and discovery call
Want this applied to your numbers?
Book a discovery call and we'll walk through your channels, inventory and books.
Book a discovery call